Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.

For this information piece, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic of "children's clothing", made by consumers in Central American countries.

In Panama and Guatemala, the interest associated with children's clothing began to increase in early January, and in early February the number of digital interactions continued to rise in both cases.

The figures collected by the information system detail that in El Salvador for the period from November 2020 to February 2021, interest in this type of clothing reported an incipient increase.

In Costa Rica, Honduras and the Dominican Republic, Internet searches and mentions in conversations in the digital environment associated with the topic, began to decrease since the last quarter of 2020, behavior that was maintained until early February 2021.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the different sectors and categories of products and services. Such information system allows tracking of any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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