Children's Clothing: Trends in Central America

In the first quarter of the year, consumers were no longer interested in this type of clothing, but since April, in the digital environment, interactions associated with children's clothing have been on the rise in all markets in the region.

Thursday, October 8, 2020

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

In Costa Rica, the interactive report shows that between March 1st and April 12th, interest in this type of clothing in the digital environment collapsed, but since April 19th, the number of interactions began to increase. Until the end of August, searches continued to rise.

In Panama, the volume of searches on the Internet and social networks related to children's clothing reported a sustained drop since February 2nd, but it stopped its decline on April 5th and since that date interest has been on the rise.

In Guatemala, the interest analyzed has been rising since April 12, a behavior that continued until the end of August. Honduras is a similar case to Guatemala, since the interactions associated with the issue began to rebound in the Honduran market as of May 3.

The interactive system details that in the case of the Salvadoran market, the trend shows a sustained increase in consumer interest in children's clothing, which began on April 12.

This tool for monitoring the interests of consumers in any country in the region allows companies to project trends in demand and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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