Chemical Industry: Trends in Central America

In recent weeks, interest in the Central American markets for issues and products related to the chemical industry reported a clear upturn, with Costa Rica, Guatemala, El Salvador and Honduras recording the largest increases in consumer interactions with this issue.

Friday, May 8, 2020

Through a system monitoring in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

In Guatemala, for example, the long-term trend shows that in the digital environment consumers have been increasing their interest in issues related to this sector.  As the graph shows, interest has been rising since the beginning of 2019; however, as of March there has been a significant upturn, which clearly matches the arrival of the first cases of Covid-19 in the country and the beginning of measures to address the health emergency. It is in this context that interest has grown in terms of antibacterial gel, Lysol and disinfectant.



When analyzing the Costa Rican market, the interactive information system details that in the long term trend, searches for topics related to the business of the chemical industry have reported a sustained increase since the beginning of 2019. However, since January 5, 2020 the short-term trend in online consumer interactions shows an upturn, which continued until March 22. Antibacterial gel, Lysol and disinfectant are some of the terms on which more information has been sought in this period.

The case of El Salvador is similar to that of Costa Rica, as since September 2019, interest in issues related to the chemical industry has reflected a sustained increase in the long-term trend, and in the case of the short-term trend, this has picked up since early January 2020.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality. 

This weekly tracking is part of the interactive online access report that we develop for our clients: "Information System for the Impact Analysis of Covid-19 on Business." 



More on this topic

Consumer Habits: Growing Interest in Seafood

September 2020

Since March, when the first cases of covid-19 were detected and consumption patterns began to change, interest in seafood rebounded in all markets in the region and by the end of August the volume of interactions associated with the issue continued to rise.

Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets that operate in the region.

Sporting Goods: Interests in the Region

June 2020

In recent months, interest in sporting goods in the region's markets has increased, with Costa Rica and Panama recording the largest increases in interactions on the subject.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

Trends: What Types of Vehicles are Gaining Market Share?

May 2020

So far this year in the Central American markets, the interest in vehicles for cargo transport reported a clear upturn, with Guatemala, El Salvador and Panama being the countries that registered the greatest increases in interactions associated with the topic.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

Fast Food: Interest in the Region Increases

May 2020

So far this year, interest in fast food in Central American markets has clearly increased, with Guatemala, El Salvador and Costa Rica recording the largest increases in interactions associated with the topic.

Through a system that monitors real-time changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for different products, sectors and markets operating in the region.

 close (x)

Receive more news about Chemistry & Plastic

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Looking for Importers and distributors of furniture

Mexican manufacturer of office furniture seeks importers and distributors interested in dealing their products in Central America.
PM Steele is a 100% Mexican company, with more than 67...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Dec 1)
Brent Crude Oil
47.25
Coffee "C"
118.15
Gold
1,814
Silver
23.935