Changes in Lifestyle and the New Commercial Reality

Within this context of health emergency, the mobility restriction measures decreed by the governments have forced people to change their consumption habits, a situation that forces companies to look for ways to deliver the products to their customers.

Friday, April 3, 2020

In order to adapt to this new economic reality and derived from the outbreak of covid-19 in Central American countries, companies have been forced to rely on marketing channels that until a few weeks ago were not among the most important in their commercial strategy.

See "Post-Quarantine Consumption Patterns"

The strategic alliance between Cooperativa Dos Pinos de Costa Rica and the Glovo and UberEats platforms, dedicated to home delivery of food and beverages, is an example of the radical changes the market is bringing about.

Rodrigo Larios, Director of New Business at Dos Pinos, explained that "... With this new way of distributing our products to the place where people are, Dos Pinos becomes the first mass consumption and food company to make a store available on the Uber Eats platform."

You may be interested in "Companies and Businesses: How to Deal with the Pandemic?"

According to the company's statement "... Direct deliveries to homes include food and beverages such as yogurts, cheeses, juices, teas, soft drinks, ice cream, custards, creams and the sought-after Gallito chocolates and candies, among others. Through the Glovo platform, home delivery arrives to the inhabitants of the Great Metropolitan Area with schedules from Monday to Sunday from 6 a.m. to 12 midnights."

In the context of this business transformation, CentralAmericaData developed a georeferenced information system, which allows the identification of behavior patterns and consumer preferences in any market in Central America. We have detailed information on the number of people, their location by area and their socio-demographic characteristics, such as gender, age, socioeconomic level and other relevant data such as interests and preferences.

The tool provides information on the concentration of the population by age groups, fundamental data for making business decisions such as where to open a new sales point, to adapt to new product delivery times, among others.

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More on this topic

Collaborative Economy: Opportunities and Competition

November 2020

Although dealing with a demanding and challenging market with several competitors, companies dedicated to the transportation of people and delivery still visualize multiple opportunities in Costa Rica.

The need to access more efficient mobility, changes in consumption patterns and the upward trend in the introduction of smartphones and the Internet, have created a business scenario in which the demand for mobile platform services dedicated to the transportation of people and home delivery, increases over the years.

Restaurants and Delivery Apps: A Difficult Relationship

July 2020

With the boom in demand for food delivery, Costa Rican restaurant owners claim that their companies have given up part of the profits to assume the costs of making alliances with delivery applications.

Since last March, when the first cases of covid-19 were reported in Costa Rica, consumers have been subjected to severe restrictions on mobility, which has led to transformations in the forms of marketing.

Retail, Mass Consumption and Commercial Channel

June 2020

Reaching consumers in a confined scenario has been a complex task for companies distributing mass consumption products, since the operation of some of the commercial channels has been limited in the region's markets.

In Panama, companies engaged in the wholesale distribution of food products such as oats, beverages, snacks and others have faced challenges during the weeks of home quarantine, which was decreed by the authorities following the outbreak of covid-19.

Food and Cleaning: Crisis and Opportunities

April 2020

In the context of the current health emergency, Costa Rican companies working in the production of food and cleaning supplies have had to considerably increase their operations to cover the growing demand.

The covid-19 outbreak caused consumers to increase spending on basic necessities such as food and cleaning supplies in recent weeks, forcing companies in these sectors to work overtime, invest in equipment and hire more workers on a temporary basis.

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