The White Rabbit group carried out a study on buyer behavior in Guatemala, Honduras and Costa Rica, called "A New Guide to Understanding the Consumer", which analyses the perceptions prevailing in these markets in the region.

Juan Bernárdez, director of strategy at White Rabbit and 4AM Saatchi & Saatchi, explained to Prensalibre.com that "... in recent years the factors affecting these three countries are related to excess public spending, currency depreciation and political uncertainty, therefore, the economy began to grow between 2 and 2.5% in almost all countries. These are variables that do not seem to say anything about the consumer, but have a direct impact on purchasing behavior."

According to the study, consumers are looking for ways to postpone long-term expenses such as a home remodeling, change of vehicle, in addition to reducing the waste of resources in entertainment, outings to restaurants, vacations, among others.

One of the most important conclusions is that "... people are looking for alternatives in products and services. The study revealed that more than half of consumers consider changing brands or are evaluating them this year, that is, they are looking for new alternatives to achieve some remnants and focus on others."

Another important fact is that seven out of ten consumers think it is time to save and not spend.

Source: prensalibre.com

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