Changes in Consumer BehaviorThe slowdown in the region's economies and political uncertainty are changing the way consumers in markets such as Guatemala, Costa Rica and Honduras make purchasing decisions.Wednesday, March 27, 2019
The White Rabbit group carried out a study on buyer behavior in Guatemala, Honduras and Costa Rica, called "A New Guide to Understanding the Consumer", which analyses the perceptions prevailing in these markets in the region. Source: prensalibre.com Do you need more information about your business sector?Request more information: Need assistance? Contact us
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Marketing: Strategies for the New NormalJune 2020 Conveying solid arguments to highlight the importance of the product or service, offering goods with long-term guarantees and being considered essential, are part of the strategies that could increase companies' sales in the new commercial reality. Consumers: Purchasing Decisions and BudgetsSeptember 2019 Because between 2018 and 2019, the consumer's fixed expense free budget in Costa Rica is estimated to have decreased from 18% to 14% of total revenue, four out of ten buyers made the decision to change brands, and two are considering doing the same. Which Brands Don't Succeed in the Female Market?May 2019 When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship. What Brands Succeed in the Market?April 2019 The cheapest, most adaptable and irreplaceable brands are those preferred by consumers in Guatemala's current economic context.
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