Since consumers are less willing to buy products whose packaging is harmful to the environment, the packaging industry must begin to incorporate these trend changes in the development of its packaging design.
Thursday, April 4, 2019
The increase in the diffusion of ideas proposing sustainability in the production and commercialization of goods opens a space for companies to implement strategies based on the preference for the consumption of "eco-friendly" products.
Helen Arce, a Costa Rican industrial engineer and consultant for the development of new products told Prensalibre.com that "... the region in recent years has been decorated with its natural resources, and now countries have a moral burden to expose products with added value. Previously the main thing was that the articles had a beautiful appearance or aesthetics. You can't continue with this now, there are other additional elements in the design that have to do with green elements, and this can be an abrupt change'."
For Arce, companies must think that the environment is a customer, which must be essential when developing the design of their packaging. One factor that can contribute to the cause is that Central America is willing to create new packaging ideas helped with local governance.
Beatriz Rojas, commercial manager of the packaging machine Cajas El Universo, said that "... customers are looking for this green, useful concept that is recognized by international certifications. It is necessary to use raw material that respects the environment in order to attract customers who want to differentiate themselves with a green added value, which is no longer just a trend, but a necessity."
Recyclable and biodegradable bottles and packaging with a "second life" are some of the packaging trends arising in the food industry.
From a report by PROCOMER:
In the food sectorpackagingas a conceptis becoming increasingly present and brands are targeting their strategies towards green and practical practices. Experts believe that this is a crucial part of brand perception as it is a major point of contact with the consumer.Specialistshave detailed upcoming trends in packagingwhich are being backed by the food sector:
The structure of the packaging, the role of "online" packaging, the trend of smart packaging and packaging experience, are some of the factors that will drive the industry this year.
From a report by PROCOMER:
Five trends will drive the market of packaging and bottling, announcedthe Mintelin its report "Global Packaging Trends 2017". The points, which the firm inidcates must be taken into consideration by manufacturers, consumers, retailers and industrialists in order to achieve better results and be at the forefront are:
A new type of biodegradable container has been developed for products containing liquid or solid fat which prolongs the shelf life of the food.
From a statement issued by the Costa Rican Foreign Trade Promotion Office (Procomer):
Biomat research group at the University of the Basque Country, has developed a new biodegradable packaging for fatty products, both liquid and solid, made from agro-industrial by-products, thereby contributing to sustainable consumption of raw materials and by-product recovery. The container is transparent and at the same time, an excellent barrier to ultraviolet light and gases such as oxygen. Multilayer laminates are usually used as a barrier to gases, however, the product developed by Biomat group is monolayer, thus greatly reducing its cost. Furthermore, it can be heat sealed and is printable.
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