Central American Tourism Will be Promoted in Europe

The isthmus will improve its presence in the European market through an agreement between Rainforest Alliance and the Central American Tourism Promotion Agency.

Tuesday, September 8, 2009

Such agreement will make it easier for sustainable tourism companies to market themselves in Europe, said Cristina Surh, marketing director of Rainforest Alliance.

"Joint activities will be focused in events, like tourism fairs. In some of them Rainforest will be present, in others shared activities will be done, together with promotional items from both organizations", reports Elfinancierocr.com.

More on this topic

"Central America, So Small...So Big"

September 2011

A regional brand and slogan will be used as an emblem for the Central American tourism advertising campaign as part of the Action Plan for 2012, Year of Sustainable Tourism.

A statement from the Central American Tourism Council (CCT) reads:

The slogan "Central America, so small ...

Taca and CATA Target Europan, Asian Tourists

August 2009

The regional airline and the Agency for Tourism Promotion in Central America (CATA) signed an agreement to bring tourists to the isthmus.

Taca will provide $500.000, special discounts for Asian and European wholesalers and will engage in promotional activities during the Centroamérica Travel Market trade show.

Central America promoted in Europe

October 2008

Iberia airlines and the Central American Tourism Agency have signed an agreement to promote Central America in Europe.

Based on the agreement, the airline's logo will now appear next to the Central American Tourism Agency (CATA) on promotional materials for the European Market and at International tourism fairs where CATA will promote the regional as a mulitple destination.

Sustainable tourism

June 2008

On the International Day of the Environment, the focus is on the need to maintain best practices in sustainable tourism, to ensure the sector's future.

Tourism is a strategic tool to combat poverty and encourage development, especially in countries whose socioeconomic situation is at risk.

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