Central American Consumer: Trends at the beginning of 2021

During January of this year in the countries of the region, consumers increased their interest in vehicle and home insurance, advertising services, motorcycles, vegetarian food and apartment rentals.

Monday, February 15, 2021

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, the trend that showed the amount of Internet searches and mentions in conversations in the digital environment associated with different topics during January 2021, made by consumers in Central American countries, was analyzed.

Last month in Guatemala there was an evident increase in interest in apartment rentals, means of transportation such as scooters and vehicle insurance.

For the period under analysis, in Panama, weight loss products, beer, children's clothing and motorcycles were some of the topics in which consumers were more interested compared to what was reported at the end of 2020.

In the first month of the year in Costa Rica, the number of interactions associated with antivirus software licenses, vegetarian food, living room furniture and travel agency services increased.

In El Salvador at the end of January 2021, there was an increase in the number of interactions associated with cosmetics, pest control services, laptops and tablets, real estate agencies and tourism activities.

In Honduras during the first month of the year, consumers increased their interest in topics such as apartment rentals, home insurance, SUVs, E-commerce services and advertising and marketing services.

This Business Intelligence solution, which monitors the interests of consumers in any country in the region, allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

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