Based on the agreement, the airline's logo will now appear next to the Central American Tourism Agency (CATA) on promotional materials for the European Market and at International tourism fairs where CATA will promote the regional as a mulitple destination.
Some of these fairs include: Fitur in Madrid, ITB in Berlin, WTM in London, BIT in Milan, and MAP in Paris to name a few.

Source: Prensa.com

More on this topic

Central America Promoted in London

November 2010

The region is being promoted in London as a multi-venue touristic destination.

Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama are presented as a single exhibitor at the International Tourism Fair in London, one of the largest in the world.

"In the first half of 2010, Central America received 4.5 million foreign visitors, representing an increase of 17% over the same period last year," says an article published in Sigloxxi.com.

Central American Tourism Will be Promoted in Europe

September 2009

The isthmus will improve its presence in the European market through an agreement between Rainforest Alliance and the Central American Tourism Promotion Agency.

Such agreement will make it easier for sustainable tourism companies to market themselves in Europe, said Cristina Surh, marketing director of Rainforest Alliance.

Taca and CATA Target Europan, Asian Tourists

August 2009

The regional airline and the Agency for Tourism Promotion in Central America (CATA) signed an agreement to bring tourists to the isthmus.

Taca will provide $500.000, special discounts for Asian and European wholesalers and will engage in promotional activities during the Centroamérica Travel Market trade show.

Ministers meet in bid to project Central America as a single tourist destination

July 2008

Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.

The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.