Central America and Tourism

The Central American region is attempting to become more integrated in the way it promotes itself.

Monday, October 31, 2011

Although each Central American country has its own unique characteristics, their geographic proximity and similarities, among other things, are elements that can be used to raise the region’s profile as a worldwide tourist destination.

These were the conclusions reached at the VIII Central American Travel Market, CATM 2011, one of the isthmus’s more relevant tourism industry promotion events, which recently took place in Panama.

It was attended by businesspeople and experts from the sector from all countries in the region, who agreed to be more coordinated, and planned new projects together.

An example of this is the 2012 launch of sustainable tourism in Central America, a quality seal which aims to attract new investors interested in ecological and eco-friendly destinations.

An article on End.com.ni states: "This year, the region is estimated to grow by 4.5% with an influx of 11 million tourists, which includes both excursionists and cruise visitors. In foreign exchange, the projection is $8 billion.

"The trend we are seeing as a region is positive, although due to the financial crisis in Europe that is also looming in America, we are growing less than in 2009," explained the official. "



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Central American Travel Market 2011 Underway

October 2011

From today until October 21st, Playa Bonita in Panama City will host the eighth edition of the trade fair.

In the Figali Convention Center, 150 tour operators will be promoting the Central region as a tourist destination.

"It is estimated that more than 100 Central American exhibitors will take part in the business negotiations scheduled with various European buyers during the three day fair", published Elmundo.com.sv.

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