Central America: Wine Gains Market in Quarantine

In the last few months, the interest in wine in the digital environment has been increasing, a rise that can be explained by the behavior of consumers in all markets of the region.

Thursday, September 24, 2020

Through a system that monitors in real time the changes in the interests and preferences of the consumers in the countries of Central America, developed by CentralAmericaData, it is possible to project trends of demand in the short and long term, for the different products, sectors and markets that operate in the region.

In Panama, the volume of searches on the Internet and social networks associated with wines reported a sustained decline since December 29, 2019, but stopped its decline on March 15 and since that date interest has been on the rise.

In Costa Rica, interest in the alcoholic beverage under analysis has been rising since April 12, and this behavior continued until the end of August. Honduras is a similar case to Costa Rica, since the interactions associated with the subject began to rebound in the Honduran market as of June 7.

The interactive system details that in the case of the Guatemalan market, the trend shows a pronounced drop in consumer interest in wines, which began on December 29, 2019. However, starting on April 19, the volume of searches in the digital environment shows a rebound that continued until August 30.
 
In El Salvador, the interactive report shows that between January 5 and June 7, interest in the digital environment for this type of alcoholic beverage dropped, but since mid-June the number of interactions began to increase.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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