Central America: Visits to Supermarkets Increase

In the first week of April 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the countries in the region where the number of people visiting establishments identified as supermarkets was higher than the figures reported before the pandemic.

Tuesday, April 27, 2021

Over the course of the months and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

According to Google data included in the "System for monitoring markets and economic situation in Central American countries", developed by CentralAmericaData's Business Intelligence area, during April 2021 in some of the countries of the region, the number of consumers visiting these types of stores is already higher than the levels recorded prior to the pandemic.


(Image taken from the interactive report)

The Business Intelligence solution details that in the first week of April, Salvadoran supermarkets reported a 24% increase in the number of people visiting these stores, when compared to the levels recorded prior to the beginning of the health crisis.

According to the interactive report, between the last week of February 2020 and the first week of April 2021, the number of Nicaraguan consumers attending supermarkets increased 19%. In Honduras, a 16% variation was reported, in the Dominican Republic the increase was 10% and in Guatemala the increase was 9%.

Costa Rican and Panamanian consumers are the most reluctant to make purchases in physical supermarkets, since in the first days of April in Costa Rica there was a 1% decrease and in Panama the drop was 12%.

Although the drops in the number of consumers shopping in the physical stores of supermarket chains are still considerable in the case of Panama, they are far from the declines of up to 70% that were recorded in April 2020.

Click here to access this report



More on this topic

Central America: More Consumers Back to Supermarkets

June 2021

In the last week of May 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the economies in which the number of people visiting establishments identified as supermarkets was considerably higher than the figures reported before the pandemic.

In the first five months of the year, and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

Supermarkets: Which Countries Are Back to "Normal"?

February 2021

At the end of January 2021, Nicaragua and El Salvador were the only two countries in the region where the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

As the months have gone by and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

Supermarkets: Back to "Normal "?

November 2020

Following the implementation of the economic reopening process, in early November in some countries of the region the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

In mid-April 2020, the concentration of people in residential areas of cities reached its highest level, a situation explained by the mobility restrictions imposed by the covid-19 outbreak.

Consumers Return to Supermarkets

September 2020

As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.

Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.

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