Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main coffee shop locations in Central America. Below is an extract of the study's findings.

Highlights of the analysis for Central American countries:

Costa Rica:

In the country's capital, Café Britt's coffee shop, located in Multiplaza Curridabat, has a potential market of 470,000 people, who together spend about $300 million per month and are within a 15-minute drive. When analyzing the interests of this group of the population, the data show that of the total number of consumers, 33% are interested in coffee as a beverage and 21% in desserts.

Honduras:

When analyzing the potential demand for Espresso Americano located on Morazan Boulevard in the country's capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 473 thousand people, who together spend more than $78 million per month. When the main interests of these people are analyzed, the study shows that of the total number of consumers, 36% are interested in coffee and 23% in desserts.

El Salvador:

15 minutes away by car from the Viva Espresso coffee shop, which is located in San Salvador's Colonia Escalon, there is a potential market of 516,000 people, who together spend about $145 million per month. When evaluating the interests of this segment of the population, data show that of the total number of consumers, 41% show interest in coffee and 25% in desserts.

Guatemala:

Cafe Barista, located in the Miraflores Shopping Center in zone 11 of the country's capital, has a potential market of 513,000 people, who together spend about $165 million per month and are located 15 minutes away by car. When analyzing the interests of this group of the population, they detail the data that of the total of consumers, 37% are interested in coffee and 23% in desserts.


In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential clients and define promotional strategies accordingly, or also to explore home delivery times from any sales point.

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