Central America: Potential Market for Audio Equipment

In the region's countries, more than 3 million people are looking to buy some type of audio equipment online, and 12% of these consumers are exploring options for purchasing a vehicle audio system.

Thursday, July 16, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The figures for the Costa Rican market show that of the total number of consumers who are looking to buy audio equipment on the Internet, 6% are trying to buy a speaker system.

In Panama, of the total number of people looking to buy audio equipment over the Internet, 3% are trying to buy professional DJ systems. In Guatemala, that proportion rises to about 2%, and in Nicaragua to 4%.

The interactive report updated at the end of the first half of 2020, details that in the Salvadoran market more than 11 thousand people are trying to buy a speaker system, while in Honduras, the figure is close to 22 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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