Central America: More Consumers Back to Supermarkets

In the last week of May 2021, El Salvador, Nicaragua, Honduras, Dominican Republic and Guatemala were the economies in which the number of people visiting establishments identified as supermarkets was considerably higher than the figures reported before the pandemic.

Tuesday, June 15, 2021

In the first five months of the year, and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

According to Google data included in the "System for monitoring markets and economic situation in Central American countries", prepared by CentralAmericaData's Business Intelligence area, at the end of May 2021 in some of the countries of the region, the number of consumers visiting these types of stores was already significantly higher than the levels recorded prior to the pandemic.

The geomarketing tool details that in the last week of May, Salvadoran supermarkets reported a 37% increase in the number of people visiting these stores, when compared to the levels recorded prior to the beginning of the health crisis.

According to the interactive report, between the last week of February 2020 and the fourth week of May 2021, the number of Nicaraguan consumers who visited supermarkets increased 31%. In the Dominican Republic, a variation of 17% was reported, in Honduras the increase was 16% and in Guatemala the rise was 11%.

Costa Rican and Panamanian consumers are still the most reluctant to make purchases in physical supermarket establishments, since in the last days of May 2021 in Panama the number was identical to that reported in February 2020 and in Costa Rica the drop was 4%.

Although the falls in the number of consumers shopping in the physical stores of supermarket chains are still considerable in the case of Costa Rica, they are far from the declines of up to 53% that were recorded in April 2020.

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More on this topic

Supermarkets: Which Countries Are Back to "Normal"?

February 2021

At the end of January 2021, Nicaragua and El Salvador were the only two countries in the region where the number of people visiting establishments identified as supermarkets was similar to the figures reported before the pandemic.

As the months have gone by and in the context of the reactivation of commercial activities, more Central American consumers have visited locations identified as supermarkets and pharmacies.

Consumers Return to Supermarkets

September 2020

As part of the gradual reopening of commercial activities, an increase in the number of people who have moved to locations identified as supermarkets or pharmacies was reported in Central American countries during August.

Due to the quarantines decreed by the covid-19 outbreak, in mid-April the concentration of people in residential areas of cities reached its highest level, but in recent months this trend has been reversed and consumers have visited more stores. During August, the process of returning to supermarkets accelerated in most markets.

Consumers Move Away from Supermarkets Again

July 2020

Until the beginning of June, Central American countries reported a rise in the number of people who moved to locations identified as supermarkets or pharmacies, however, in recent weeks the trend was reversed.

According to data from Google incorporated into the "System for monitoring markets and the economic situation in Central American countries", developed by the Trade Intelligence Unit of CentralAmericaData, in Panama, where due to the spread of covid-19 the measures of isolation and restriction of mobility have begun to harden in some areas, it has become evident that as of June 24th the visits to establishments identified as supermarkets or pharmacies have fallen.

Consumers Begin to Return to Supermarkets

June 2020

In recent weeks, Central American countries have reported an increase in the number of people who have moved to locations identified as supermarkets or pharmacies.

Due to the quarantines decreed by the governments of the region because of the covid-19 outbreak, in mid-April the concentration of people in residential areas of the cities registered its maximum level, but in the last weeks this trend has started to reverse, as consumers have visited more shops.

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