Central America: Is the Real Estate Market Moving?

In the countries of the region about 4 million people are looking to buy or rent a residential property, and 11% of these consumers, explore options to rent an apartment.

Monday, July 13, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

When analyzing the figures of the Panamanian market, the information system details that of the total of consumers who are looking for a residential property on the Internet, 7% are trying to buy a house.

In Guatemala, of the total number of people looking to buy or rent a residential property over the Internet, 12% are trying to rent an apartment. In El Salvador that proportion is also about 7%, and in Nicaragua it is 6%.

The interactive report updated at the end of the first half of 2020, details that in the Costa Rican market more than 100 thousand people buy an apartment, while in Honduras, the figure is close to 30 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes that will occur in various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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More on this topic

Residential Sales: How do Preferences Change?

August 2020

Because of the new commercial reality that has emerged in an accelerated manner and with the boom of telecommuting, potential buyers are more inclined to buy an individual home, which offers more privacy, than an apartment.

With the spread of covid-19, strict home quarantines were decreed in Central American countries.

Interior Design: What Are Consumers Looking for?

July 2020

In Central America, more than 800,000 people are looking to buy items to decorate a house or apartment online, and of this group of consumers, approximately 12% explore options to purchase lamps and their accessories.

The interactive information system of CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

Potential Market for Home Services

July 2020

In Central America, nearly 5 million people are looking to purchase home services online, and 8% of these consumers are exploring options for contracting residential cleaning services.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Apartment Rentals: Interests in Central America

June 2020

Although at the beginning of the covid-19 outbreak in all the markets of the region the interest for the rent of apartments of residential use diminished, at the beginning of April the fall stopped and in some countries an incipient rise is reported.

Through a system for monitoring changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.

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Prime

Real Estate Investment Banking in Central America
Operates in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama
Phone: (506) 25820600

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