Central America: Interest in Travel is Recovering

When restrictions were decreed due to the covid-19 outbreak in the region, interest in travel agency services collapsed, but by mid-May the decline was reversed and all markets are already experiencing increases in interactions related to the issue.

Wednesday, September 9, 2020

Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.

In Guatemala, the volume of Internet searches and social networks associated with the issue of travel agency services reported a sustained decline since March 29, but stopped its decline on May 17 and since that date interest has been on the rise.

The figures show that in Costa Rica, for example, the interest in these services has been rising since May 10th, a behavior that continued until the end of August. Honduras is a similar case to Costa Rica, since the interactions associated with the issue began to rebound in a sustained manner in the Honduran market as of August 2.

The information system details that in the case of the Panamanian market, the trend shows a sharp drop in consumer interest in travel agency services, which began on February 9, however, as of May 3, the volume of searches in the digital environment shows a rebound that continued until August 30.
 
In El Salvador, the interactive system states that between April 12th and August 30th, interactions associated with travel agencies' services have increased in the long term trend.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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Since restrictions began to be imposed due to the outbreak of covid-19 in the countries of the region, interest in travel agency services collapsed, but in mid-May the decline was halted and most countries are already seeing rebounds.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

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