Central America: Interest in Travel Begins to Rebound

Since restrictions began to be imposed due to the outbreak of covid-19 in the countries of the region, interest in travel agency services collapsed, but in mid-May the decline was halted and most countries are already seeing rebounds.

Wednesday, June 17, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

In the digital environment of Costa Rica, the long-term trend of the search volume associated with the issue of travel agency services, has reported a sustained decline since December 1, 2019. However, when analyzing the short-term trend of consumer interactions, it is evident that interest has begun to rebound since May 10.

In Guatemala, for example, interest in travel agency services has not reflected a decline in the long-term trend, and in the case of the short-term trend, there has been a decrease since April 26, 2020, and an interruption in its negative behavior since May 17.

In the case of the Panamanian market, the long term trend shows a sharp drop in consumer interest in travel agency services, which began on March 8. The short term trend, specifies that as of May 3rd, the volume of searches in the digital environment, has registered an upturn.
 
In the Honduran market, it is reported that the long term trend has been downward since March 1, and the short term trend, has been downward since March 29, 2020 and stopped its negative variations on May 17, keeping an upward trend until the beginning of June.

In the Salvadoran market, the interactive system points out that in the digital environment, interactions associated with travel agency services have increased in the long term trend. In the case of the short-term trend, interest fell since May 17.

This tool for monitoring interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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Central America: Interest in Travel is Recovering

September 2020

When restrictions were decreed due to the covid-19 outbreak in the region, interest in travel agency services collapsed, but by mid-May the decline was reversed and all markets are already experiencing increases in interactions related to the issue.

Through a system that monitors changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long-term demand trends for the different products, sectors and markets operating in the region.

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Through a system that monitors real-time changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for different products, sectors and markets operating in the region.

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