Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "motorcycles", made by consumers in Central American countries.

The information system shows that after increasing interest in this type of vehicle, Guatemala has reported a sharp drop in the number of digital interactions, a downward trend that began in mid-September and continued until November.

In El Salvador and Honduras, the drop in interest in this issue began to be reflected on August 23 and September 6, respectively. In the case of Costa Rica, a decrease in the number of Internet searches was evident as of June 14, 2020.

Panama is the only market that closed 2020 with an upward trend in the number of searches associated with the topic, a behavior that began to be reported as of June 21.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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