Central America: E-Commerce Still Gaining Ground

In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.

Tuesday, October 13, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

The interactive information system details that in the Guatemalan market the theme of e-commerce services has reported a sustained increase since March 15. The increase was maintained until the end of August.

The case of El Salvador is similar to that of Guatemala, as since February 2020, interest in e-commerce has registered a sustained increase. In the Honduran market, interactions in the digital environment began to increase as of March 1 and by early September the trend continued.

In Panama, the trend is that from mid-March onwards, interactions associated with the topic rebounded. In Costa Rica, from June 21, the interest in E-commerce increased considerably.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

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CentralAmericaData's interactive platform, Consumer Insights, monitors in real time the changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchasing patterns.

Online Sales: What are Consumers Looking for?

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E-Commerce is Gaining Ground in the Region

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So far this year, interest in e-commerce services in Central American markets has clearly picked up, with Guatemala, El Salvador and Panama recording the largest increases in e-commerce interactions.

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Area of Commercial Intelligence of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.

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