Central America: Commercial Potential of Bookstores

Sophos, a bookstore located in Zona 10 of Guatemala City, is a point that 15 minutes by car monopolizes a potential market of 239 thousand consumers, of which 40% are interested in books.

Wednesday, September 23, 2020

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main bookstore locations operating in Central American countries. Below is an extract of the findings of the study.

Highlights of the analysis for the Central American countries



El Salvador:



When analyzing the potential demand for the International Bookstore located in the Multiplaza shopping center in the country's capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 457 thousand people, who together spend more than $128 million monthly. When the main interests of these people are analyzed, the study shows that 42% of all consumers are interested in books.




Costa Rica:


The Lehmann Bookstore, located on Avenida Central in San José, is a 15-minute walk away from a potential market of 33,000 people, who together spend about $21 million per month. When analyzing the interests of this group of the population, the data shows that 30% of all consumers are interested in books.

Guatemala:


15 minutes away by car from the Fondo de Cultura Economica, which is located in the country's capital on Seventh Avenue in Zona 9, there is a potential market of 247,000 people, who together spend close to $80 million monthly. When evaluating the interests of this segment of the population, the data shows that of the total number of consumers, 39% show interest in books.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumption characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define investment plan strategies accordingly, or also explore home delivery times from any point of sale.

Contact us for more details of the tool








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One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

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Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the drugstores in Central America. Below is an extract of the study's findings.

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