Central America After European Tourism

The Central American Tourism Ministers met in Panama and agreed to promote the region in Europe.

Wednesday, April 1, 2009

With the help of the Central American Regional Integration Support Program (PAIRCA), a market survey will be conducted in order to understand the impact of the Central America brand in Spain, Germany, England, Italy and France.

Soitu.es reflected the views of the Costa Rican Minister of Tourism, Carlos Ricardo Benavides, who said, "Europe was chosen because it was the most obvious long distance market for Central America. Facing the costs jointly to enter it represented an advantage;" and the Panamanian Minister, Rubén Blades, who added, "Europeans stay at their destination much longer than those from the north (America), spend more and are more receptive to the culture."

More on this topic

"More Political Will" for Regional Tourism Integration

September 2012

Tourist industry experts gathered recently in Honduras in order to petition the region's governments for 'more political will' to achieving genuine tourism integration.

Mariano Beltranena, president of the Federation of Tourism Chambers of Central America (FEDECATUR) said, "There needs to be more political will to promote tourism and carry out tourism integration in the region ...

Tourism Grew 6.2% in Guatemala

January 2011

During 2010, the industry generated sales for $ 1,378 million, 6.2% more than the same period in 2009.

According to the Guatemalan Institute of Tourism (Inguat), the number of visitors grew 5.6% to 1.875.777 people, compared to 2009.

Francisco Chaverry, Head of Marketing Research Inguat," said that 50 percent of visitors were from Central America, 34 percent from North America, 10 percent from Europe, 3 percent from South America and the remaining 3 percent from other countries," reports Prensalibre.com.

Guatemala Expects 30.000 Salvadorans

July 2009

Even though visitor projections are good, they are lower than the 40.000 people visiting 2008's August Fairs ("Ferias Agostinas").

Guatemala invested $250.000 in a touristic campaign to attract visitors from El Salvador to these fairs. Authorities also expect the arrival of many Salvadorans who had initially planned to visit Honduras, but are now deterred by the institutional crisis in said country.

Tourism Switches to Short-Term Destinations

March 2009

Like other patterns of consumption, tourism is changing as a result of the crisis toward closer destinations and for shorter time periods.

Operator estimates of what they will rake in during Easter Week, an annual peak in the tourism industry’s calendar, have already taken these trends into account and adjusted the supply; intraregional tourism benefits from this.

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