Cassava Snacks: Potential Business

Costa Rican businessmen who export cassava-based snacks agree that the product is accepted in different markets worldwide and that there are still opportunities to be exploited.

Monday, March 2, 2020

According to managers of the Costa Rican Chamber of Exporters, local companies engaged in the production of such products have the competitive advantage that the country harvests high quality cassava, because the sweet taste and levels of softness differentiate them from other manufacturers.

You may be interested in "What kinds of Foods Do Costa Ricans Prefer?"

Luis Guillermo Gamboa, commercial manager of Alimentos Bermúdez S.A., told that "... There is a lot of potential, but we have found many cases, mainly in the Caribbean countries, where consumers know about cassava and consume it but not in snacks or chips, so it requires additional work, important, to change those consumption habits."

Juan Carlos Salazar, general manager of Productos Kitty, explained that "... the success of cassava exports is very relative and ends up being defined by the taste of the intermediary client."

Salazar believes that cassava snack exports have been a matter of opportunity or buyer taste at the time.

The United States, most of the Caribbean islands, Panama, Mexico, Italy and Spain, are the main destinations for exports by Costa Rican companies.

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