Excellence in Central America? YES WE CAN

Using first world technology and management the Panamanian company Veggie Fresh Invest will be sending two containers a week of hydroponically produced peppers to the U.S..

Friday, April 19, 2013

"I would say we did things as they should be done, which is a little opposite to how traditional farmers do things: first plant and then look for the customer," said the entrepreneur Guillermo Villarreal, owner of the company.

"His company Veggie Fresh Invest, Inc. received the highest accolade, the National Award for Business Innovation 2013, awarded by the National Secretariat for Science, Technology and Innovation (Senacyt) and the Chamber of Commerce, Industries and Agriculture (Cciap) ..." , noted an article in Prensa.com

Every week the company will export two containers of colored peppers to the U.S., which are harvested from 10.5 acres using nine greenhouse modules, a project in which some 18 businessmen have invested about $18 million in total.

The plant also has a sector for packaging and cold chain facilities, which gives them an advantage according to Villareal, as "post-harvest handling is another of the great weaknesses of agriculture in Panama."

One of the reasons that the entrepreneur decided to chose this method of harvest is because during trips he made to countries in Central America, Holland, Spain, Mexico, the USA and Canada, "... I was able to determine that it was the only farming where the farmer was happy, as he receives proceeds proportionate to his efforts, was in the form of climate controlled and hydroponic farming" said Villareal.

Furthermore, this method "allows you to access the EU market", because if the product "is not hydroponic, they wont buy it."



More on this topic

XX Congress of Melon and Watermelon Producers and Exporters

August 2012

Panama is home to the XX International Congress of Producers and Exporters of Melon and Watermelons in Central America which brings together companies and exporters.

Organized by the Group of Non-Traditional Exporters of Panama (Gantrap) it will end on Saturday August 18 with business negotiation rounds between exporters, producers, importers and service providers.

$13 million Investment in Hydroponic Farming

April 2012

The company Veggie Fresh will plant peppers for export to the U.S. in the province of Chiriqui, Panama, from October.

The Veggie Fresh agricultural export company will invest $13 million in the hydroponic production of peppers for export to the United States, using an inorganic substrate called perlite.

Del Monte to Export Sweet Peppers Grown in Costa Rica

September 2011

The multinational company will begin selling them in the United States from January next year.

The services manager has announced that the Del Monte plant will begin exporting sweet peppers grown as part of its operation in the country to the United States.

Del Monte has about 52 hectares of greenhouses in Buenos Aires in the province of Puntarenas where the peppers are being grown for export, company representatives said.

Panamanian Chili Will Enter the U.S.

October 2009

The U.S. Agriculture Department promised to issue permits for Panamanian chili in early 2010.

Ariel Espino, Panama's Agriculture Development minister, explained that his country complied with all requirements imposed by the U.S. Government.

From Prensa.com: "One of the requisites is having all production done in greenhouses with mosquito nets, to protect it from insects, remarked Espino".

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