Cable TV Market in Panama

More choice and diversity in programming characterize a market where, of the 15 licenses granted, eight are in operation three are 'Preparing for Entry' and four have stopped operating.

Tuesday, January 13, 2015

According to statistics from the National Institute of Statistics and Census of the Comptroller General of the Republic, there are currently 919,000 TV users, of which 46% watch cable TV, ie there are 423,000 households with cable TV service.

Martesfinanciero.com reports that "... There are now a large number of competitors and the companies offering the service who have created several packages adjusting to customer needs. " To the extent that companies which have been operating for only a short amount of time such as Cable & Wireless Panama "... at the end of the fiscal year reported that revenues from this segment increased by 7% and the 2015 target is to double the growth achieved. "

"... Companies offer packages ranging from 46-196 channels at a cost of between $18 and $40. The wide range of offerings has made the market more competitive in terms of both cost and the number of channels provided. Formerly "... The cable TV market used to have little competition, as it was aimed at people with high purchasing power. "

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Pay TV Continues to Grow in Panama

September 2013

The number of customers of pay TV services has increased from 15,000 six years ago to 133,000 today.

The data, provided by the National Authority of Public Services (ASEP), also indicates that ten suppliers are competing for this growing market.

Prensa.com reports that "the big jump in the number of subscribers came in 2010, when the number of subscribers exceeded 100,000 and continued to skyrocket.

Trends in Consumption of Paid TV

August 2013

Starting from very low levels, pay TV is growing in Central America, with 4.4 million subscribers foreseen by 2018.

"... In just four years between 2008 and 2012, all of the six Central American countries saw increases in the average subscription rates of pay TV from between 21.4% to 31.3% of households with televisions.

Cable Onda Seeks Partnerships with Mobile Operators

August 2010

The Panamanian company is negotiating with cellular telephony operators to offer joint 'deals and services'.

Cable Onda's general manager, Nicolás González Revilla, has indicated that the company is currently holding discussions with Digicel, Claro and Telefónica and predict that by the end of the year they will be able to offer joint products.

Panama: Cable & Wireless to Offer Digital TV

September 2009

Before the end of the year, the company will offer its clients high definition digital television at competitive prices.

This way, the company is expanding its products portfolio, which also includes fixed and mobile telephony, as well as internet.

From Pa-digital.com.pa: "The Public Services Authority (ASEP) confirmed that in 2010, the country will begin a migration from the current analogous television systems, to digital.