Business chains hold out new hope for rural development

Business chains represent a new development model that is being adopted in rural Guatemala. Promoters say it can do more to build prosperity than any political or government mechanism.

Tuesday, July 8, 2008

The first stage in the development of a chain is the identification of a buyer interested in acquiring a product of a rural community. The buyers are linked to producers' associations capable of meeting targets and product specifications. The producers are then provided with technical assistance.
Over the last two years, 1,833 producers have successfully formed 10 chains, of which six are agricultural, one agro-industrial, one is in tourism and another in handicrafts. Total sales so far come to US$1.5 million.

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