Business and Operations Move to the Cloud

Given the need to understand customer behavior in the digital environment, together with the urgency for companies to promote remote work, an ideal scenario has been created for the demand for cloud services to increase exponentially.

Friday, September 4, 2020

The spread of covid-19 caused a considerable change in people's habits. Remote work has become a daily routine among companies in the region, which have had to adapt to the restrictions imposed since March, when the first infections were reported.

Andrea Szyfer, Google Cloud manager for Central America and Peru, told Martesfinanciero.com that "... With the pandemic when companies had to move to work remotely, having systems and capacity in the cloud allowed companies to continue operating and have access to data. It is important to have information available immediately and securely."

See "E-Commerce: What do Consumers Want to Buy?"

With the rise in demand for cloud services, consumers can be better understood. Szyfer explains that "... one of the challenges for companies is to know how to manage and handle data in order to know trends and what customers want, and to be able to offer tailored solutions."

With the information that is produced in the digital environment, it is possible to develop detailed studies for companies of different sizes and sectors, from a business, to a retailer, a bank and medium and large corporations, says the official.

You may be interested in "New Reality, New Consumers"

The manager of Google Cloud said that "... Consumer behavior has changed, and by being in the cloud, companies are able to take advantage of this digital ecosystem to react to the market more quickly to meet this demand."

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Although in this context of the spread of covid-19, digital channels have gained ground in Central American markets and this trend is expected to continue in the coming months and years, there are commercial establishments that will have to adjust their face-to-face sales strategy to the demands of the new normality, since there will always be customers who prefer to continue shopping in person.

Metamorphosis of the Salvadoran consumer

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The quarantine and restrictions decreed by covid-19 transformed consumer habits in El Salvador, and in this new context, consumer interest in fast food, e-commerce services and commercial vehicles has grown.

The interactive information system developed by CentralAmericaData monitors in real time changes in consumer habits in all markets in the region, with information that is essential for understanding the new business environment that has emerged quickly.

Consumers in the New Commercial Era

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Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.

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