Defining a technological agenda that includes the development of online sales channels, digital marketing and improvement of processes and operations is essential for companies to meet the challenges they must overcome to compete in the new commercial reality.
Tuesday, May 11, 2021
Technology specialists agree that companies should focus on reinventing the role of technology in business. Strategies should be aimed at ensuring that the functionalities of technological tools are focused on making the company grow and not just on fulfilling basic tasks.
The business strategies that serve to compete in this new business scenario must take into account most of the factors that influence the operation and growth of companies.
Elfinanciero.com reviews that "... 'the technological revolution is here. Customer preferences have changed and people are more accustomed to technology. It's not just one particular technology driving the change, but many of them coming together,' said Krish Krishnakanthan, McKinsey & Co.'s North America application development and maintenance leader, in a McKinsey & Co. conversation."
Business strategy must match business priorities with technology priorities, because it doesn't work to develop your business strategy and then your technology strategy, Krishnakanthan said.
The article specifies that a company's technology agenda should contemplate "... the development of online sales channels, digital marketing and process and operations improvement, accounting and finance, human resources, inventory management and logistics. It must focus on reinventing the role technology plays in the business: is it just an order taker or is it paving the way for growth? Technology-based strategy has a more important role to play in launching and marketing products."
According to the publication, cloud computing now makes new technologies available to companies at lower cost and with greater ease.
Do you know that we are now part of something bigger?
Learn about PREDIKData-Driven, our new global brand.
About 9 million people in the region are looking to purchase IT solutions, and of this group of consumers, about 8% explore options to buy antivirus or security software.
CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.
In a context in which the creation of digital records is increasing, investment in data analysis, technology and personnel becomes fundamental and essential to ensure the best possible performance in companies.
Advanced Analytics (AA), which can be executed from data from digital platforms, wireless sensors and millions of mobile phones, is transforming competition across multiple sectors by generating opportunities to capture value from improved decision making and comprehensive business transformation.
The success of companies increasingly depends on their ability to integrate data analysis both for strategic and operational decisions.
Both the availability of data and the ability of technology to use it for analysis, have increased exponentially in recent years.More sophisticated algorithms have been developed and computational and storage power has steadily improved. The convergence of these trends is fueling rapid technological advances, aiding better business management.
Those days when CIOs used to think exclusively in terms of technology and systems are over. Now they must be experts in business.
Similarly to what is happening with other management positions (read "Today's Role of the CFO"), the current role of the Chief Information Officer includes the responsibility of keeping an eye on the global performance of the company, and acting accordingly. This way, the CIO becomes a negotiator, who must develop technological innovations and sell them internally.
×
ok
7878Government Procurement Opportunities in the region