Business Strategy: How to Exploit Geomarketing?

Knowing the exact location of customers and their characteristics, and in parallel analyzing the potential geographic location of each sales point, is essential for companies to take full advantage of their business strategies.

Thursday, November 28, 2019

Geomarketing is a tool whose relevance has been increasing in the decision making of companies, because to define and implement strategic plans, it is necessary to have access to accurate information of the areas of influence of investments.

Combining georeferencing information from customers and sales points allows decision makers to analyze the context of specific locations and draw conclusions from information in near real time. This, in turn, decreases the likelihood of misapplying a business strategy.

Learn more about Geomarketing Solutions for companies operating in Central America.

Studying the characteristics and locations of customers and segmenting them, analyzing the most profitable sales points in terms of characteristics and target, and examining the competition and its environment, can be done through the use of geomarketing tools.

It is also possible to analyze the commercial environment of any area of interest, with details on the number of establishments by sector, names and location, as well as information on the real estate offer and vehicle flow in the area of interest.

For example, increasing the effectiveness of product activation campaigns, defining the expansion plan and establishing the best locations, as well as setting up distribution and routing plans, are other objectives that can be achieved with geomarketing techniques.

CentralAmericaData has full information to characterize any area of Central American cities. The analyses include details of the resident and floating population, as well as the characteristics of the groups of people, according to socioeconomic level.

Do you need more information about your business sector?

Request more information:








this site is protected by reCAPTCHA and Google's privacy policy and terms of service.


More on this topic

New Business and Big Data

December 2019

Technology and tools for analyzing large volumes of information used by large corporations to make business decisions are also available to businessmen and small companies.

Finding the best location for a new sales point, finding the areas where potential customers move and analyzing their purchasing power and their behavior as consumers are just some of the things that can be done today with the help of new technologies.

Digital Data and the Future of Business

November 2019

In a context in which the creation of digital records is increasing, investment in data analysis, technology and personnel becomes fundamental and essential to ensure the best possible performance in companies.

Advanced Analytics (AA), which can be executed from data from digital platforms, wireless sensors and millions of mobile phones, is transforming competition across multiple sectors by generating opportunities to capture value from improved decision making and comprehensive business transformation.

Big Data and Real Estate Market

August 2019

Identifying the best areas to invest in, knowing what type of property is in demand in each area, whether you are looking for more rentals or sales, homes or offices, or in which segments of the population there is more demand for each type of property, is part of what can now be analyzed using modern Big Data techniques.

The real estate market is not alien to the new reality focused on analyzing large volumes of information and making business decisions based on data.

Automotive business in Central America

October 2018

In the region there are about 15,000 lubrication centers, spare parts stores and auto mechanics workshops, and about 65% of the stores are in Costa Rica, Guatemala and Panama.

An analysis compiled by the Trade Intelligence area at CentralAmericaData provides interesting results on where and who are the stores that provide services related to the automotive sector in Central America.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Jan 19)
Brent Crude Oil
64.93
Coffee "C"
114.25
Gold
1,557
Silver
18.036