Business Strategy: How to Exploit Geomarketing?

Knowing the exact location of customers and their characteristics, and in parallel analyzing the potential geographic location of each sales point, is essential for companies to take full advantage of their business strategies.

Thursday, November 28, 2019

Geomarketing is a tool whose relevance has been increasing in the decision making of companies, because to define and implement strategic plans, it is necessary to have access to accurate information of the areas of influence of investments.

Combining georeferencing information from customers and sales points allows decision makers to analyze the context of specific locations and draw conclusions from information in near real time. This, in turn, decreases the likelihood of misapplying a business strategy.

Learn more about Geomarketing Solutions for companies operating in Central America.

Studying the characteristics and locations of customers and segmenting them, analyzing the most profitable sales points in terms of characteristics and target, and examining the competition and its environment, can be done through the use of geomarketing tools.

It is also possible to analyze the commercial environment of any area of interest, with details on the number of establishments by sector, names and location, as well as information on the real estate offer and vehicle flow in the area of interest.

For example, increasing the effectiveness of product activation campaigns, defining the expansion plan and establishing the best locations, as well as setting up distribution and routing plans, are other objectives that can be achieved with geomarketing techniques.

CentralAmericaData has full information to characterize any area of Central American cities. The analyses include details of the resident and floating population, as well as the characteristics of the groups of people, according to socioeconomic level.

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