Business Sector: Short Telephone Number Auction

On November 14, the Superintendence of Telecommunications of Guatemala will auction a short number, which is used by commercial entities to provide advertising services, information, assistance and services.

Monday, November 4, 2019

So far, 56 four-digit telephone numbers have been auctioned in the country and the next one to be made available to companies will be 1710, which may be used as a routing mask to an eight-digit number.

According to representatives of the Superintendence of Telecommunications (SIT), this type of numbers offers benefits "... to the entity that has it to strengthen the commercial and marketing strategies of the company, because being an easy number to remember it would position itself in a favorable way in the mind of its consumers."

Prensalibre.com reports that "... The SIT assigns the four-digit numbering according to the National Numbering Plan that is used to access information and assistance services provided by commercial entities. One detail to highlight is that these numbers are a public resource and are not owned by the individuals or legal entities to which they are assigned. Consequently, they cannot be sold, leased or transferred to third parties".

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More on this topic

Guatemalan Telephone Market Figures

June 2018

Between 2016 and 2017, the country registered a 9% increase in the number of lines in operation, rising from 18.2 million to 19.9 million.

According to figures from the Superintendency of Telecommunications (SIT), the number of prepaid mobile phone lines also registered an increase of 9%, rising from 17.2 million in 2016 to 18.8 million at the end of 2017. 

Guatemala: Fixed Lines Growing Faster Than Cell Phone Lines

January 2017

Between December 2015 and June 2016 the number of fixed telephone lines grew by 40%, while the number of mobile lines grew by only 3% in the same period.

Figures from the Superintendency of Telecommunications in Guatemala show that the number of fixed telephones lines went from 1,710,000 in December 2015 to 2,400,000 in June last year, while the total number of mobile lines increased from 18.1 million to 18.6 million.

Guatemala: Phone Lines Returned to State

December 2014

In response to approval of a new tax of $0.65 per telephone line, operating companies have returned 6 million lines to the Telecommunications Superintendency.

Representatives from Claro, Tigo and Telefónica each returned 2 million inactive numbers with the aim of adjusting their internal policies to adapt to the new tax which will come into effect next year.

Guatemala: Mobile Phone Market Figures

October 2014

There is still a predominance of prepaid systems, which account for 95.6% of the 21,474,000 cell lines operating in the country.

The mobile phone market in Guatemala still has a preference for prepaid systems, or top up payment cards, with the number of the number of lines that operate under this mode up to July 2014 totaling 20,548,000 .

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