The statistics, trends and projections that were used to analyze and define business models and strategies before the pandemic lost their validity due to the emergence of a new economic and commercial reality.

The pandemic that caused the spread of covid-19, forced the Central American authorities to decree severe restrictions on the mobility of people. These quarantines generated new consumption habits and modified to some extent people's preferences.

Because most countries in the region are in the phase of reopening their economies and removing restrictions on consumer mobility, business leaders are busy understanding the current business reality.

Learn more about CentralAmericaData's consumer studies.

Martesfinanciero.com review that "... In order to have clients, talent, suppliers and allies, companies should focus on understanding the reality of each of their main audiences. The client cannot be seen as a link to achieve their goals, but as the center and the reason for the existence of the company."

For Paulina Rodriguez Werner, Strategy and Communication Consultant of Komunika Latam and member of the Board of Directors of Sistema B Central America and Caribbean, "... uncertainty, fear, risk aversion, resistance to change, personal interest, the desire to return to what we had and knew, the lack of vision for the collective are factors that can blur the understanding of the leaders and we must all become aware of this, to work with empathy, openness and creativity to design the best way to promote responsible and ethical business."

More online shopping, increased demand for home delivery services, environmentally responsible consumption and purchase of healthy and functional foods are some of the new trends that have been identified among Central American consumers.

Source: martesfinanciero.com

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