Bottled Water: A Promising Market

Last year, bottled water sales in Costa Rica were estimated at $89 million and they are expected to increase up to $106 million in 2023, a behavior explained by the downward trend in the consumption of carbonated beverages.

Thursday, August 22, 2019

Although companies such as Florida Ice & Farm Co (Fifco) and Coca Cola Femsa have the opportunity to grow in the Costa Rican market, they will also face competition from new entrants such as Premium Brands.

Regarding local consumption, estimates indicate that in 2018 sales in the country of water with or without gas, flavored and functional, reached 65.2 million liters, a volume 6% higher than that recorded in 2013.

You may be interested in "Bottled Water: Purchases at the End of 2018

Gisela Sánchez, Fifco's Director of Corporate Relations, explained to Elfinancierocr.com that "... Cristal's sales in the last three years have met the established goals and that they notice an increase in the market launch of very low-priced, high-volume brands that are usually purified."

Maricel Alvarez, manager of Corporate Affairs of Coca Cola Femsa, for Costa Rica and Nicaragua, said that "... The consumer is the one who traces the path of innovation and drives us to continue diversifying our beverage portfolio to adapt to healthy lifestyles and meet their needs."

According to reports from CentralAmericaData, between 2013 and 2018 Central American imports of bottled water have grown at a 14% average rate.

Figures show that in 2018 the main importer in the region was Panama, with $11 million, followed by El Salvador, with $4 million. Costa Rica, with $3 million, and Honduras, Guatemala and Nicaragua reported purchases of close to two million dollars each.

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More on this topic

Alcoholic Beverages: More Competition in Costa Rica

November 2020

Under the brand name of Topo Chico, Coca-Cola began to commercialize in the Costa Rican market a carbonated drink with alcohol, which belongs to the category known as "hard seltzer" or "spiked seltzer."

For now, the drink will be imported from Mexico, but Coca-Cola does not rule out producing it locally in the future.

Growing Consumption of Ice Tea and Juices in Costa Rica

July 2014

In 2013 the sale of ice tea generated revenue of $78.5 million, 10.4% more than in the previous year, while sales of juices rose by 9.9% in the same period.

In 2013, 36.2 million gallons of iced tea were sold, 6.1% more than in 2012, according to data from the firm Euromonitor.

Drinks Market in Costa Rica

October 2012

With an investment of $5 million in a new plant, the manufacturer and bottler of Big Cola soft drinks, plans to increase its market share.

Ajecen del Sur, founded on Peruvian capital, has managed to get its main brand Big Cola, third in the ranks of sales of soft drinks in the Costa Rican market, behind the traditional Coca-Cola and Pepsi.

Coca-Cola FEMSA and Grupo Tampico merge their bottling operations

October 2011

Coca-Cola FEMSA and Grupo Tampico and its shareholders, announce the successful merger of Grupo Tampico’s beverage division with Coca-Cola FEMSA.

Mexico City, Mexico – October 11, 2011 – Coca-Cola FEMSA, S.A.B. de C.V. (BMV: KOFL; NYSE: KOF) (“Coca-Cola FEMSA” or the “Company”), the largest public bottler of Coca-Cola products in the world in terms of sales volume, and Grupo Tampico S.A.

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