Big Data: How Many Visits Receives My Store Vs. the Competition?Analyzing the number of consumers who visit the establishments of any retail company, establishing the days and hours of greatest affluence and comparing it with competing sales points, is possible with Big Data techniques that allow the collection and analysis of large volumes of mobility data.Wednesday, June 23, 2021
The millions of anonymized data generated every second by cell phones in all markets around the world make it possible to make increasingly accurate estimates of the levels of customer traffic received by commercial establishments. ¿Busca soluciones de inteligencia comercial para su empresa?Do you need more information about this type of solution? Contact UsNeed assistance? Contact us
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How to Increase Foot Traffic in stores?August 2021 In the digital age, location intelligence and foot traffic analytics based on mobility data are changing the retail business, giving many retailers an edge over their competitors. Location analytics can drive retailers to successAugust 2021 Retail companies are already implementing Big Data and geolocation analytics tools to understand consumer mobility patterns, measure foot traffic in each store, understand the performance at their points of sale and estimate competitors’ turnover. Big Data to Understand Consumer MobilityJune 2021 Thanks to advanced Big Data techniques that make it possible to collect and analyze large volumes of mobility data, it is possible to establish where consumers live and where they go before visiting a shopping mall or supermarket. Traditional Channel: How to Increase Profitability?April 2021 Determining if the highest possible profitability is being obtained at each point of sale and if the establishments with the greatest billing potential are being reached, is part of what can be solved with geomarketing solutions.
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