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Bicycles: Growing Interest in Central America

In the first half of the year, interest in bicycle accessories reported a clear upturn in the region's markets, with Guatemala, Costa Rica and El Salvador being the countries that recorded the greatest increase in interactions associated with the topic on the Internet.

Friday, July 17, 2020

Through a system monitoring in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

When analyzing the Costa Rican market, the interactive information system details that the interactions associated with the issue of bicycle accessories have reported a sustained increase since early April 2020. Positive variations were maintained until June.

The case of El Salvador is similar to that of Costa Rica, since mid-April, interest in bicycle accessories rebounded. Among Guatemalan consumers, there was also an increase in the volume of interactions in the digital environment, which became evident as of 5 April.

According to the figures in the interactive report, during April, May and June, consumers in Honduras and Panama increased the number of interactions associated with bicycles over the Internet.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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