Bicycles: Business Keeps Rising

In the region's markets, interest in bicycle accessories reported a clear upturn, with Guatemala, Costa Rica, Honduras and El Salvador being the countries registering the greatest increase in interactions associated with the topic on the Internet.

Tuesday, September 8, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

When analyzing the Guatemalan market, the information system details that the interactions associated with the issue of bicycle accessories have reported a sustained increase since early April 2020. Positive variations were maintained until the end of August.

The case of Costa Rica is similar to that of Guatemala, as interest in bicycles has rebounded since April 5, a behavior that still continues. Among Salvadoran consumers, there was also an increase in the volume of interactions in the digital environment, which became evident as of April 19.

The figures in the interactive report show that during May, June, July and August, consumers in Honduras and Panama increased the number of interactions associated with bicycles online.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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