Being Over or Under 25

The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.

Tuesday, May 11, 2010

A study by Retrevo, which attempted to establish if Social Networks can become addictive, also confirmed large differences between people under and over 25 on how they relate with general media and social media.

The study concluded that social media can be addictive, with some people going as far as to interrupt sexual intercourse to read an incoming message, and taking the mobile device to the bathroom to being able to answer it when ‘sitting on the throne’.

It may be too early to assure that the 25 year frontier will stay into the future, as individuals born with a mobile in hand replace the generations of those born in the XX century. However, it is clear that the border exists now, and must be taken into consideration when thinking on marketing terms.

Read Is Social Media a New Addiction? (en inglés)

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