Being Over or Under 25The first quarter century of our lives is a clear frontier in how we behave, and must be taken into consideration when designing advertising campaigns.Tuesday, May 11, 2010
A study by Retrevo, which attempted to establish if Social Networks can become addictive, also confirmed large differences between people under and over 25 on how they relate with general media and social media. ¿Busca soluciones de inteligencia comercial para su empresa?How to Reach Centennials?December 2020 Because more than half of consumers born between 1996 and 2012, known as "Generation Z" or "Centennials", are immune to traditional advertising and television, brands and companies should focus on communicating with this group through digital channels, such as social networks and influencers. Are social networks useful for companies?June 2014 Added to the small level of influence that social networks have on consumer purchasing decisions there is also the ever latent danger posed by situations where communication can seriously damage the company's image. Results of the Cell Privatization in Costa RicaNovember 2012 After one year of competition in mobile communications, the changes that have taken place reveal a market that is different from how many expected. "Before buying, I get informed over the Internet"January 2011 Internet advertising is still the most influential factor for consumers when deciding to purchase electronics.
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