Beer Market Growing in Costa Rica

With the entry of a new brand produced by Florida Ice and Farm in the US, there will be an increase in the supply of beer in a competitive and growing market.

Thursday, March 23, 2017

Florida Ice and Farm has started selling the Genesee beer brand in the country, which is produced in the US by its subsidiary North American Breweries (NAB).

See also : "Alcoholic Beverages Market in Central America"

"... Beer imports rose by 63% from 2011 to 2015 and, according to the importers, this positive trend will continue. Other significant importers in the domestic market, in addition to Fifco, are Grupo Pampa and Auto Mercado."

Elfinancierocr.com reports that "... In March last year, Grupo Pampa imported the brands Sol, Carta Blanca, Tecate, Dos X and La Trappe. While Auto Mercado had a portfolio of about 150 imported beers, including Bitburger, Blue Moon, De Koninck, Miller, Warsteiner and Chouffe."

Regionally, data from the Business Intelligence Unit at CentralAmericaData shows that in the first nine months of 2016 the Central American countries as a whole imported $203 million worth of alcoholic beverages, the largest buying country was Panama with $51 million, followed by Guatemala with $50 million and Costa Rica with $47 million."

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More on this topic

Wine Imports into Costa Rica

May 2017

An almost 40% increase has been reported in retail sales of wine between 2011 and 2016, beating other beverages such as beers and spirits.

An article on Nacion.com states that "...Consumption of alcoholic beverages increased in the last five years in Costa Rica and wine stands out as the drink that had the highest growth in its sales from 2011 to 2016."

Costa Rica Quadruples Amount of Imported Beers

June 2013

During the past four years, the amount of imported Brazilian, Dutch and Asian beers into Costa Rica has quadrupled.  

According to a report entitled "The five major trends in alcoholic beverages", conducted by Euromonitor, all Latin American countries are projected to have growth in per capita beer consumption, mainly driven by the standard lager category reaching more middle income consumers.

Florida Ice & Farm Buys Brewery in USA

October 2012

Cerveceria Costa Rica, a subsidiary of Florida Ice and Farm, has agreed to buy, at a cost of $388 million, North American Breweries Holdings, the largest independent brewer in the U.S.

A statement from Florida Ice and Farm reads:

The Costa Rican company Florida Ice and Farm Co., SA ("FIFCO") announced today that its subsidiary Cerveceria Costa Rica, SA ("CCR") has signed an agreement to purchase North American Breweries Holdings, LLC and its subsidiaries ("NAB"), the largest independent brewer in the United States, owned by KPS Capital Partners, LP for $388 million. The closing of the transaction is subject to requirements laid out in a competition defense notification by Hart-Scott-Rodinoy to be reviewed by the U.S. Department of Justice and the Federal Trade Commission.

Beer Market in Costa Rica

September 2009

Beer imported from the US and Germany compete with with similar prices to those of local brands.

The entrance in effect of CAFTA-RD implied a tariff reduction of 15% to 11%, for U.S. beers. This tariff will be gradually reduced to 0%, at a rate of 1% per year. Currently, most imports come from Mexico and Nicaragua.

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