Beer: Brands, Tastes and Potential Market

According to the digital behavior of consumers, it is estimated that in the countries of the region more than 8 million people show interest in beer, and most of them are between 19 and 35 years old.

Friday, May 8, 2020

A study of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results on the preferences and tastes of people in various products, services and activities.

The interactive report details that in the markets of Costa Rica, Nicaragua, Panama and Honduras, most of the consumers who have expressed interest in the digital environment are women.

In the case of Guatemala and El Salvador, men represent the largest proportion of the potential population interested in the product.

When analyzing the brands associated with interest in beer, Costa Rican consumers classified as high socioeconomic level, quite often relate to Heineken and Sapporo. In the case of the Guatemalan market, Corona and Stella Artois are among the most associated with the beverage.

In the digital environment of Panama, the Miller Lite and Corona brands are among those most associated with the beer market, while in El Salvador, Heineken and Stella Artois are some of the brands most associated with the drink by consumers of high socioeconomic level.

In this scenario of change in consumer habits in the face of the new commercial reality, CentralAmericaData has information on the interests, preferences and characteristics of consumers in Central American countries. By combining socio-demographic variables with mining methods and macrodata analysis, we can identify consumer behavior patterns in any market.

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