Beauty Products: What are Consumers Looking for?

In Central America, nearly 3 million people are looking to purchase a beauty service or product online, and 31% of these consumers explore options for buying makeup and cosmetic items.

Tuesday, June 30, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

According to the figures detailed in the interactive report, of the total number of Costa Rican consumers who are looking to purchase beauty services or products through the Internet, 4% are looking to buy make-up.

The data updated to June 2020, specify that in the Guatemalan market more than 44 thousand people seeking to acquire facial cleansers or makeup removers, while in Honduras, about 5 thousand consumers seeking to hire manicure and pedicure services.

In Panama, the report details that of the total number of consumers who are looking to purchase beauty services or products online, 4% are trying to buy eye makeup. In Nicaragua that proportion also amounts to about 5%, and in El Salvador to approximately 3%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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Cosmetics and personal care: What does the Consumer Think?

August 2020

In Central America more than 16 million people show interest online in cosmetics and personal care products, with fragrances, and hair and skin protection products being some of the most highly positioned terms in the minds of consumers with high purchasing power.

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, shows interesting results on the preferences and tastes of people in various foods, products, services, restaurant chains and activities.

Online Sales: What Guatemalans are Looking for

August 2020

Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Online Sales: What are Consumers Looking for?

April 2020

Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.

In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.

Nicaragua: Personal Care Business Growing

March 2017

In 2016 imports of makeup and skin care products grew by 7% compared to 2015, while imports of shampoo and hair preparations grew by 10% in the same period.

Hand in hand with the growth in Nicaraguan's purchasing power comes an increase in demand for luxury products and services such as haircuts and other specialized treatments in beauty salons or purchase of skin care products.

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