Banco Nacional de Costa Rica Changes Corporate Image

The bank ended 2010 with a change of its corporate image.

Thursday, January 6, 2011

The investment, including new signs in all branches, amounts to $ 4 million.

"The uniformity of branches, as well as stationery, will take place throughout 2011 and will include all subsidiaries of the financial group: Vital BN, BN Securities, BN Funds and BN Corredora de Seguros," the article at reported.

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Spanish Companies in Panama in Stalemate

February 2014

The accusation of blackmail hanging over the Spanish construction company Sacyr in its proceedings related to the Canal expansion, casts a shadow over all firms of the same nationality.

An article printed in Spanish media outlet says "concerns of Spanish employers established in Panama have increased after the Canal Administrator Jorge Luis Quijano, censored the behavior of the construction firm Sacyr."

Cabcorp Changes its Corporate Image

January 2013

The largest beverage company in Central America and the Caribbean has changed its logo and is now CBC.

From a statement by Cabcorp:

Cabcorp, a corporation in constant evolution, has built strong relationships with food and beverage companies in the world, such as PepsiCo and Ambev; in addition to having developed Livsmart, a business unit exporting non carbonated drinks to over 20 countries.

Grupo M Changes Corporate Image

June 2010

As part of its rebranding policies, the home appliances network will now be called Grupo Monge.

It owns 355 stores in Central America under several brands: El Gallo más Gallo, Monge, Play, El Verdugo and Almacenes Prado.

According to a press release, “the corporation has decided to use the last name ‘Monge’, as it bases its strength on being a family business.

Pepsi Changes Image

June 2009

Guatemala is the first country in Latin America where PepsiCo is launching its new image, after doing so already in the United States.

CabCorp, Pepsi’s bottler for Central America and the Caribbean, invested nearly $2 million for the launch in Guatemala, which includes investment in the factory, changing the labels, changing the images in the refrigerator equipment, and an aggressive advertising campaign, among other activities.

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