Baby Products: Potential Market in the Region

In Central America, nearly 4 million people are looking to buy baby and children's products online, and 5% of these consumers are exploring options for purchasing baby food.

Friday, June 26, 2020

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

The interactive report details that of the total number of Honduran consumers who are looking to buy baby and children's items online, 10% are trying to purchase children's clothing.

The study points out that in the Salvadoran market more than 24 thousand people are looking to buy baby food, while in Guatemala, about 90 thousand consumers are looking for child care items.

In Costa Rica, details the report updated to June 2020, that of the total of consumers who are looking to buy online items for babies and children, 9% are trying to buy products associated with early childhood education, in Nicaragua that proportion also amounts to 9%, and in Panama to approximately 11%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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