Azteca pushes into Guatemala

TV Azteca, Mexico's second-largest broadcaster, has acquired 70% of Guatemala's Latitud TV, owner of Guatemala City's channels 31 and 35 in a bid to expand its brand internationally.

Wednesday, March 26, 2008

Despite the Central American country's relatively small and impoverished population, its broadcast television advertising market is valued at over US$100m per annum. Latitud offers strong access to this market through ownership and operation of channels 31 and 35.

Under the deal, TVAzteca will take over programming on those channels, which are also available throughout Guatemala on cable, and sell their advertising.



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