Awards: Tourist Promotion for $4.5 million

The consortium of advertising agencies Team Tourism 16-17 Team won the contract to design and implement the internal tourism promotion campaign with a proposal of $4.5 million.

Friday, April 15, 2016

According to the evaluation committee, the consortium made up of the companies P4 Ogilvy, Cerebro Y & R and Nexos Grey submitted the best technical proposal and met all the requirements for creativity and experience requested by the Tourism Authority of Panama (ATP).

The consortium Team Tourism 16-17 is composed of the agencies Publicuatro, Cerebro y Nexos, who will be responsible for developing the advertising strategy in digital and traditional media over the next two years.

Laestrella.com.pa reports that "... The amount of the campaign will be paid in two stages, the first will be charged to the investment budget in 2016 and the second will be disbursed at the start of fiscal year 2017, according to Resolution 063 of April 12, 2016. "

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More on this topic

Panama: The $20 million Promotional Contract

May 2016

Ten advertising agencies have shown interest in obtaining the contract for the international promotion of Panama as a tourist destination.

An article on Prensa.com reports that "... The contract to manage international tourism promotion in the country has generated interest from major foreign advertising agencies.

Panama: Transparency in Tourism Promotion

April 2016

In light of the direct hiring of an international promotion for Panama, the business association is demanding transparency in the process and an award which is well-founded.

From a statement issued by the Chamber of Commerce, Industries and Agriculture of Panama:

It has been almost two years since we recommended that authorities promptly make a strong investment in international promotion campaigns in order to attract visitors, to resolve mismatches in the performance of the tourism sector, due to an excess in the available supply of hotels and restaurants, among other goods and services.

Panama: Tourism Promotion Put Out to Tender Again

March 2016

The Tourism Authority will publish a new specification after the initial tender was declared void because the only bidders belonged to the same conglomerate.

The evaluation committee appointed by the Tourism Authority of Panama (ATP) has annulled the act of tendering design services and production of an advertising campaign, development of media plans, patterns in traditional and digital media and media monitoring in Panama.

Panama: Problems in Tender to Promote Tourism

February 2016

The Tourism Authority is thinking about aborting the $5 million tender process seeing as the only two companies involved belong to the same advertising conglomerate.

Prensa.com reports that "... Although six firms had shown interest in the $5 million contract, in the end only Publicuatro (P4 Ogilvy) and Consortium Turi1617 (composed of the companies Cerebri Y & R and Nexos Grey) reached the final stages.

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