Avocado: Opportunities for Guatemala

Since Chile and Peru do not ship the product at the beginning of each year and that in the highlands of the country there are suitable areas to harvest the fruit, it is possible to take advantage of the commercial opportunities that exist in the foreign market.

Monday, March 8, 2021

Specialists agree that in order to increase the production of this fruit, producers must become more technified, access to credit must be facilitated and marketing policies must be implemented.

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Marco Quilo, president of the Avocado committee of the Guatemalan Exporters Association (Agexport) explained to Prensalibre.com that "... Guatemala has great planting opportunities, especially in the highlands, but due to the absence of guidelines, the activity is not encouraged."

Mario Yarzebski, marketing manager of the agroexporter Palo Blanco, said that the country "... needs a national policy to be able to promote the production of the fruit and market it to the United States, which is the main buyer."

This policy should define sanitary and phytosanitary measures and controls, quality standards, certifications to carry out a more formal production with producers and marketing chains, said the executive.

During the first quarter of the year, a period in which Chile and Peru do not ship this product and which is considered high season, a kilo of fresh avocado goes for $3.25.

It is estimated that Guatemalan avocado exports amount to about $ 7 million per year, an amount that is far from what is marketed by Colombia, Peru and Mexico, whose annual foreign sales total $ 62 million, $ 722 million and $ 2,400 million, in that order.

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July 2020

The supply of processed fruits and vegetables by Chilean companies is largely complemented by inputs from other countries, with berries, apples, kiwis, peaches and uncooked vegetables being some of the most demanded products.

During 2019, Chilean imports of fruits and vegetables amounted to Ch$200 million, 54% preserved and 22% frozen, 19% juices and 6% purées and jellies, explains a study by the Chilean Foreign Trade Promotion Agency (Procomer).

Avocado: Challenges and Opportunities

February 2020

Encouraging production and raising the quality standards of the fruit are some of the challenges that Guatemala faces in order to take advantage of the multiple opportunities that exist in the international market.

It is estimated that worldwide the demand for avocado grows at a 10% annual rate and in its best season the fruit is quoted in Asian and European markets up to $1.75 per unit.

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According to a study prepared by the Promotora de Comercio Exterior (Procomer), Switzerland is the market where the highest expenditure on organic food per person is reported, since it is estimated that consumption amounts to $325 per capita per year.

Guatemalan tropical fruits, fresh vegetables, and baby vegetables

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As part of the Agritrade Platform, Guatemala will participate for the 27th time in PMA Fresh Summit, the most important international trade show and convention of fruits and vegetables in the United States, which will take place at Anaheim Convention Center, California from October 17th to 19th.

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