Automotive Repair Centers: Location Potential

Honda Center, a service shop located in Guatemala City's Zone 10, has a potential market of 93 thousand consumers between the ages of 25 and 60 years old, of which 66% are interested in vehicle-related topics, within a 15-minute drive.

Wednesday, May 5, 2021

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main automotive repair shop locations operating in Central American countries. Below is an excerpt of the study's findings.

Highlights of the analysis for Central American countries.


Costa Rica:


When analyzing the potential demand for the Toyota-Purdy Motor shop, which in the country's capital is located 500 meters east of the Indoor Club, in Curridabat, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 229 thousand people whose ages range from 25 to 60 years old. When analyzing the main interests of these people, the analysis shows that of the total number of consumers, 55% are interested in vehicles and 23% in motorcycles.



Panama:


AutoStar Santa Maria, a repair shop that in Panama City is located in Santa Maria Business District, there is at a distance of 15 minutes by car a potential market of 301 thousand people whose ages range between 25 and 60 years. When evaluating the interests of this segment of the population, they detail the data that of the total number of consumers, 57% show interest in automobile type vehicles.

El Salvador: 

Excel Las Ramblas, which in the metropolitan region of the country is located at kilometer 10 of the Panamerican Highway, towards Santa Tecla, it is appreciated that at a distance of 15 minutes by car, there is a target market close to 145 thousand people whose ages range between 25 and 60 years. When analyzing the main interests of these people, the analysis specifies that of the total number of consumers, 71% are interested in topics associated with vehicles.

Guatemala: 

The Commercial Intelligence tool specifies that the potential demand of the Continental Motores workshop, which in the capital of the country operates in Majadas, in zone 11, it is appreciated that at a distance of 15 minutes by car, there is a target market close to 170 thousand people whose ages range between 25 and 60 years. When analyzing the main interests of these people, the analysis shows that of the total number of consumers, 58% are interested in automobiles.

CentralAmericaData developed a geomarketing tool based on interactive maps of isochrons and consumer data, through which it is possible to identify where people are and what consumer characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define investment plan strategies accordingly, or to explore home delivery times from any point of sale.

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Supermarkets: How to Measure the Location Potential?

April 2021

Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket's location.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main supermarket locations operating in Central American countries. Below is an excerpt of the study's findings.

Jewelry: Interests and Consumers

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The Portales shopping center, located in zone 17 of Guatemala City, is a sales point that at a distance of 15 minutes walking, it monopolizes a captive market of 23 thousand people, and of them, 18% show interest in the jewels.

In CentralAmericaData we developed a geomarketing tool based on interactive maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any country in Central America, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

Costa Rica: Where Are and How to Reach Consumers?

May 2020

Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

Sales Points and Captive Markets

May 2020

Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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