Automotive Maintenance: What are Consumers Looking for?

Between July and October 2020, the number of people in Panama looking for vehicle transmission repair services online increased by 71%, and the number of Salvadoran consumers who explored options for auto glass repair increased by 60%.

Tuesday, November 24, 2020

CentralAmericaData's interactive platform, Consumer Insights, monitors in real time changes in consumer habits in all markets in the region and in other Latin American countries, with fundamental information to understand their behavior, new trends and anticipate eventual changes in their purchase patterns.

For this analysis, CentralAmericaData collected data on the number of Central American consumers who showed their interest in contracting some type of vehicle maintenance service through the Internet in July. In October the same information was collected again and the variations reported in the quarter in question were evaluated.

Details of some of the most outstanding findings:

Between July and October in Costa Rica the number of consumers seeking options to perform brake service to their vehicle decreased by 19%. In Guatemala the drop in the number of people who tried to hire a service of this type was 20%, in Honduras a 46% increase was reported and in El Salvador a 22% increase.

For the months in question, the number of Panamanians seeking body repair or car repair services after a collision increased by 44%, in Costa Rica a variation of -6% was reported, and in El Salvador the number of consumers interested in this type of repair decreased by 43%.

In Guatemala, the number of consumers who explored options for hiring an oil change service increased 47% for the period under analysis, in Honduras a rise of 40% was reported, and in Costa Rica a fall of 22%.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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