Rise of Gluten-Free Products in Chile

Although the market is still small, it is estimated that in the coming years it will see the same rate of growth as health products, which in the past five years have increased by 37% annually.

Tuesday, December 2, 2014

From an article by the Costa Rican Trade Promotion Office (PROCOMER):

The market for gluten-free foods in Chile recorded sales of $40 million a year, a small part of the industry known as special foods, which was worth $2,691 million in 2012, despite this, if it grow at similar rates to the latter group (73.5% in the last five years), the future of gluten-free products in this market has great potential.

"Wheat is considered a major food allergen worldwide," says Annette Lau, from Intertek Canada Mississauga, an international consulting firm specializing in food and agriculture. Gluten is a component of the flour. It is a protein found in wheat, barley, rye and oats. It can cause celiac disease. It is believed that it affects between 1% and 2% of the world's population. In Chile the group that suffers from this disease is 0.7% of the population.

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Characteristics of consumers on the west coast of Canada and the marketing channels in the area are factors representing opportunities for exporting healthy products.

From a report entitled "Differentiated Food on the west coast of Canada" by PROCOMER Costa Rica:

The Food Market in Singapore

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A report by the Foreign Trade Promotion Offices says that healthy, gourmet and halal products top the list of foods most demanded by consumers in the country.

From a statement issued by the Foreign Trade Promotion Office (PROCOMER):

A dynamic economy and the high purchasing power of consumers in Singapore opens up opportunities for Costa Rican exporters sending products to this market and other Southeast Asian countries.

Growing Demand for Gluten Free Products in the U.S.

November 2013

At the end of 2013 sales of these products could reach $10.5 billion which represents an increase of 44% since 2011.

From an article by the Costa Rican Trade Promotion Office (PROCOMER) :

The popularity of gluten-free products continues to grow in the United States, driven not only by people with celiac disease and those who do not suffer from wish to avoid consuming wheat protein as a preventative measure but also by those aiming to lose weight by stopping consumption of wheat-based products. According to Mintel, 35 % of buyers of gluten free products buy them because they are healthier and 27% buy them because they think it will help in their efforts to lose weight, 21% because they are low in carbohydrates and only 15% for a household member who is gluten intolerant.

Boom in Gluten-free Products in the U.S.

August 2012

In 2011 sales of gluten-free products in the U.S. exceeded $6 billion, tripling the amount of references to "gluten free" on labels compared to 2007.

A statement from the Costa Rican Trade Promotion Office (PROCOMER) reads:

The market for gluten-free products in U.S. grows

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