Since announcing the purchase of Pipasa by Cargill, the Costa Rican poultry market has not stopped moving.

Investment in new plants and rethinking strategies, among others, are some of the actions that companies are beginning to take to cope with expected changes in the market.

However, as noted in an article in elfinancierocr.com by Brenes Caesar, "the ‘relaxed’ attitude being shown by some players in these markets may be because Cargill has yet to announce its business strategy. Bruce Burdett, president of Cargill Meats Central America, told EF that before identifying new development opportunities it will implement an 18 months integration plan. "

Source: elfinancierocr.com

More on this topic

Nicaragua: Poultry Plant Starts Operations

December 2015

Cargill has inaugurated a new cold storage and distribution plant southeast of Managua, with capacity to store up to 8 million pounds of chicken meat.

In addition to the new plant, in which $50 million were kkinvested, Cargill announced plans to invest $100 million over the next three years in three new projects, including a plant for shrimp food, in which it plans to invest $12 million.

Investment in Poultry Sector in Costa Rica

July 2014

Increased competition and rising production costs are causing firms in the sector to revive their production processes with new plants, equipment and electrical systems.

The three companies which dominate 92% of the market for chicken meat and its derivatives are making significant investments to modernize their production processes in an increasingly competitive world where consumption has maintained a steady upward trend.

Accelerated Investment in Poultry Industry

December 2011

The purchase of Pipasa in mid-2011 gave Cargill 55 to 60% of the chicken market in Costa Rica, and it is now announcing new investments to reinforce its hegemony.

Many of the other competitors are also advertising their own strategies for a trade war that goes beyond the borders of Costa Rica and includes the whole of the isthmus as a battle theater.

Multinational Cargill Buys Pipasa

June 2011

The U.S. company and owner in Costa Rica of Cinta Azul has completed the purchase of Corporación Pipasa.

Bruce Burdett, president of Cargill Meats Central America, said in consultation with the newspaper La Nación, "We had plans to expand in the region and Pipasa has been one of our most saught after targets."