Appliance Demand in Guatemala

Guatemala, Huehuetenango, Quetzaltenango, Quiche, Totonican, San Marcos and Retalhuleu are the departments with the highest demand for household appliances.

Monday, September 23, 2019

According to the census sample conducted by the National Statistics Institute (INE), derived from the Population Census conducted in 2018, the areas that concentrate the greatest demand for household appliances match the areas that receive the most family remittances sent from abroad.

See "Appliance Market: Main Competitors

According to figures revealed by the INE, in the departments of Guatemala, Huehuetenango, San Marcos and Quetzaltenango, there are about 1.35 million households that have stoves.

In the case of households that claimed to own refrigerators, the number for these four departments is approximately 810,000.

You may be interested in "Fridges: Purchases up to March 2019

Jahir Dabroy, a migration analyst with the Social Studies Research Association (Asíes), explained to that "... households that receive income from transfers are in better condition than those that do not receive it and the main expression is marked with a style of construction of their homes."

Carlos Alvarado, commercial manager of a chain of stores, said that "... the sales of electrical appliances show a 6.5% growth in the last 18 months in the western departments of the country and that they concentrate a good part of the income from remittances."

The latest report from the Bank of Guatemala explains that from January to August 2019 family remittances sent to Guatemala totaled $6,855 million, 13% more than in the same period in 2018.

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Money sent home by Guatemalans living abroad totalled $394.2 million in June, the highest figure since August 2008.

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Ruben Darío Narciso, consultant for the Asociation of Economic and Social Investigations (Asies, acronym in Spanish), was quoted by "A reduction in remittances has negative effects, causing a reduction on the purchasing power of households that receive the money, and increasing precaution when spending in goods and services".