The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.

Among the topics to be discussed are: Country branding and the case of Peru, the Colombian case neuromarketing and the redefinition of the attachment system of the digital age", reports Prensalibre.com

Organizers expect this year some 1,500 people will attend the event which will also provide the JADE Award, which recognizes the creative talents of the best advertising.

Source: prensalibre.com

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