Antigua Advertising Festival - 8th Edition

With the participation of leading figures in the international advertising industry, the eighth edition of the Festival of Antigua will be held on July 27 and 28.

Thursday, July 19, 2012

The festival organized by the Guatemalan Union of Advertising Agencies (UGAP), will feature participants from Central America, the Caribbean, Ecuador, Colombia, Mexico and Puerto Rico.

Among the topics to be discussed are: Country branding and the case of Peru, the Colombian case neuromarketing and the redefinition of the attachment system of the digital age", reports Prensalibre.com

Organizers expect this year some 1,500 people will attend the event which will also provide the JADE Award, which recognizes the creative talents of the best advertising.

More on this topic

Advertising Festival in Antigua Guatemala

August 2013

On 6th and 7th of September 1200 representatives from advertising agencies and marketing companies in 15 countries will be attending "Festival Antigua".

During the event organized by the Guatemalan Union of Advertising Agencies (UGAP), the Jade Awards will be held, which reward creative ingenuity, plus there will be an industry fair for communication suppliers.

Panama: Increased Advertising

October 2010

Advertising investment in the first 7 months of 2010 reached $ 247 million, 16% higher than the same period in 2009.

Following the dynamic Panamanian economy, continuous arrival of multinationals and major infrastructure projects under construction, advertising is also growing in the country.

Strategic Alliance of Guatemalan Media

June 2009

The group, Emisoras Unidas, announced the launch of the "Proyecto del Futuro II," a strategic alliance of communications media.

"Proyecto del Futuro II" is a strategic Alliance of 44 radio stations, three regional television channels, 800 outdoor ad spaces and seven websites, also includes the Central American representation of the channels MTV, VH1, and Nickelodeon.

Advertising on Digital Screens Expands

April 2009

In Guatemala, the Focus Media Company installs screens with ads next to elevators, lobbies and parking lots.

People waiting in front of the elevators have nothing else to do except to look at these screens that Focus Media has already installed in more than 500 business buildings and medical clinics.

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